9-14-09 BROTHER INTERNATIONAL CORPORATION DONS DENIM FOR A CAUSE
One of the Largest Single-day Fundraisers in the Fight Against Breast Cancer BRIDGEWATER, N.J. – For the second year in a row, Brother International Corporation in collaboration with Lee® Jeans is proud to support Lee National Denim Day® in the fight against breast cancer. This grassroots program, which has raised more than $75 million for breast cancer research, will take place October 2, 2009 at participating authorized Brother Innov-ís dealers across the country. Sewing, quilting and embroidery dealerships nationwide have been encouraged by Brother® to support this program by embellishing their denim with pink-ribbon embroidery designs on their jeans, jackets, bags and other apparel. Dealers are encouraged to wear denim and have fundraisers for donations to the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF). Funds raised support some of the most promising treatments and early-detection research in the country, as well as the grassroots advocacy work of the National Breast Cancer Coalition. Funds raised from participation in Denim Day will support: • Groundbreaking research at Lee Translational Laboratories nationwide to find less toxic, more effective treatments. • Development of an early detection blood test in collaboration with the Breast Cancer Biomarker Discovery Project. • Grassroots advocacy work of the National Breast Cancer Coalition to help educate those faced with breast cancer. In 2009, the program will also benefit the personal foundation of the 2009 Lead Ambassador Christina Applegate – Right Action for Women Foundation. With this new layer, donations will be working even harder to fight the disease. “Encouraging our employees, dealers and customers to support Denim Day® by embroidering a pink ribbon on denim apparel is easy and fun for those who are already enthusiastic about embellishment and denim reconstruction. Plus it is a great way to garner support for breast cancer research which affects so many women each year, a cause that is very important to our customers and employees. Brother is proud to support this cause again this year,” said Dean F. Shulman, senior vice president of Brother International Corporation and head of the company’s home appliance division. Brother has suggested that participating Brother dealers put their own twist to Lee National Denim Day® by hosting events at their stores. Brother dealers have been encouraged to invite customers to embellish jean pockets, pant legs and jackets with any type of embroidery, including the pink ribbon for breast cancer awareness. At participating dealer events, attendees can donate to Lee National Denim Day® and construct newly embellished attire with complimentary pink-ribbon designs from Brother and Lee. All events are intended to commemorate the fundraising accomplishments and reinforce the message of the importance of early detection. Interested supporters are encouraged to visit www.brother.com to find their local participating Authorized Brother Innov-ís Dealer to learn more. “Every year we are inspired by the number of people at thousands of organizations across the nation who join us in wearing denim on Lee National Denim Day,” said Liz Cahill, vice president of marketing Although the month of October is designated as Breast Cancer Awareness Month, breast cancer awareness and support is a year-round mission for many. Therefore, Brother is encouraging promotion and support of breast cancer research for the whole year. For more information about Brother International Corporation please visit www.brother.com or call 1-800-4-A-BROTHER. About Lee Jeans About The Entertainment Industry Foundation (EIF), as a leading charitable organization for the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues. Through its Women’s Cancer Programs, EIF is funding some of the most promising breast cancer research, including Lee Laboratories nationwide focused on developing less toxic, more effective treatments and the Biomarker Discovery Project, a blood test for earlier detection of breast cancer. For questions about EIF’s Women’s Cancer Programs and information about breast cancer, visit eifoundation.org or call 800-426-0010. About Brother International Corporation Brother is a wholly owned subsidiary of Brother Industries Ltd. With worldwide sales approaching $5 billion, this global manufacturer was started almost 100 years ago by sewing fanatics. Brother offers a diversified product line that includes fax machines, Multi-Function Center® machines, Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas, from Canada to South America. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters in Bridgewater, New Jersey, Brother has facilities in California, Illinois, Massachusetts and Tennessee, as well as subsidiaries in Ohio, Canada, Brazil, Chile, Argentina and Mexico. For more information, you can visit the web site at www.brother.com. |
Employees to Participate in Lee National Denim Day®